Why talk T’s? Because, arguably, next to bumper stickers, they may just be the best real world measure of popular culture. And when it comes to turning 50, and older, they have a lot to say.
Sep
29
It must be true: I saw it on a T-shirt.
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Sep
24
What’d you say? 50+ hearing issues…the misheard lyrics generation
“What’d she say?” I find myself asking that a lot anymore. Young people just talk so fast, you can’t understand them. Or, maybe you can. I can’t. Not like I used to.
Somehow my wife seems to be able to understand things when I don’t. But she has the same problem, too. And I understand what she misses. Our 26 year-old daughter has no problem, though. She gets it all. So it must be getting older. Must have been all those afternoons and nights with headphones blasting “that damned rock and roll.”
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Sep
23
Content is all the rage
Social media is probably the most talked about platform today, yet television remains the 800 pound gorilla across all demographics according to Nielsen’s latest media research where viewers ingest over 158 hours a month!
In other findings, according to Nielsen’s 1Q 2010 Three Screen Report, adults 50-64 are the heaviest users of traditional TV, yet they use the internet (on a PC) equal to that of adults 25-34. And adults 65+ use the internet almost like that of adults 18-24.
Len Zappolo
Len brings DMW Direct clients over 17 years of general and direct marketing media experience. He is responsible for comprehensive media research, planning, and analysis.
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Sep
14
Myth: Facebook is for KIDS (or for people under 50)
It turns out that the stats show that Facebookers over 55 are THE fastest growing segment at a whopping 922%! And women over 55 are the fastest growing segment within the segment.
Linda Reed
A strong proponent of the power of consumer intelligence, Linda brings in-depth experience turning market insights into actionable strategies.
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Sep
14
Welcome to No Green Bananas
This is the place to come to learn more about what everyone is saying about Boomers and Seniors and to learn how to turn that information into action.
The people posting on this blog are dyed in the wool direct marketers. That means everything we do needs to translate into some reason for action. To respond, to inquire, to apply, to buy. And in today’s world – every medium and every from of advertising should be driving consumers in that direction. David Ogilvy said years ago “we sell, or else.”
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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