Do we really need another blog on the plus 50 market? There’s already a ton of stuff out there on Boomers and Seniors. What they eat, wear, drink, listen to. Why they do what they do and what makes them tick.
But that’s the point. There’s SO much to digest – and then what do you do with it? This is the place to come to learn more about what everyone is saying and to learn how to turn that information into action.
The people posting on this blog are dyed in the wool direct marketers. That means everything we do needs to translate into some reason for action. To respond, to inquire, to apply, to buy. And in today’s world – every medium and every form of advertising should be driving consumers in that direction. David Ogilvy said years ago “we sell, or else.”
So come and visit us often. We think this open forum on the 50+ market will be fun and challenge conventional wisdom.