Subscribe to RSS feed

Dec
22

Holidays for Boomers – They’re Not Your Norman Rockwell Painting Anymore

As one of my colleagues bemoaned the fact that her leading edge Boomer parents were abandoning them for the holidays to go cruising, it reminded me that the holiday table certainly is looking very different than the one that Norman Rockwell portrayed in the 1940s.

First, Boomer grandparents may likely be on that cruise or skiing in Aspen rather than serving up the turkey. Over the river and through the woods to grandmother’s house may find an empty house when you get there. Or, the grandparents just may gather everyone up and take the whole family on the cruise with them. Intergenerational travel is one of the fastest growing segments of the travel industry.

Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.

Read all posts by:

Learn More about Linda

Dec
14

Meeting Boomer Expectations

I don’t say this lightly when I say that Boomers have been around for a while. I remember times when my mother would say, “You forget that I was your age.” In other words: been there, done that.

Older truly does equal wiser.

In order to meet the expectations of our Boomer generation, I’ve compiled a short list of “must-dos” when communicating with them, and they are:

Len Zappolo
Len brings DMW Direct clients over 17 years of general and direct marketing media experience. He is responsible for comprehensive media research, planning, and analysis.

Read all posts by:

Learn More about Len

Dec
07

5 things to remember when selling to a 50-year-old

5 things to remember when selling to a 50-year-old

Wendy Vagnoni
As a multi-award-winning creative director at DMW Direct, Wendy Vagnoni is responsible for managing the agency’s creative resources against specific client programs, as well as continuing to develop innovative, winning creative approaches.

Read all posts by:

Learn More about Wendy

Dec
03

Targeting 50+ consumers: the garden of Eden (literally).

It’s so “boomer” of today’s 50+ consumer to think the headline for this blog post is about their personal aging process. So right up front—this isn’t about a fountain of youth, anti-aging secret or Little Blue Pills. This post isn’t even about “boomers” (you always “…think the song is about you, don’t you, don’t you?”). It’s about the ageless 50+ cohort, and all the folks who have gone before.

Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.

Read all posts by:

Learn More about Bill