Mar
17
Whatever you want to call it – the age wave, the silver tsunami or the pig in the python – the impact of the Baby Boomers reaching 65 (and beyond) is both formidable and enticing. Formidable because of the size of the population…and because of the demands these Leading Edge Boomers will make on both the design of health care and use of it. Enticing also because of its size and because of its potential revenue for the marketers of both health care products and health insurance.
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Mar
15
Remember vinyl albums? If you are over 50 you probably grew up listening to 12” LP (long playing) records. When the Compact Disc became commercially available in the 80’s the music industry lost one of the greatest marketing tools ever … the 12 ¼” square album cover.
Gina Kneib
A career marketing professional focused on operational excellence, Gina directs many key “behind the scene” agency functions critical to the success of any program—data analytics; print production, data processing, lettershop, telemarketing and fulfillment center services.
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Mar
09
It was estimated that 163 million (more than half the total population of the United States) spent a recent February Sunday evening in front of a television watching Super Bowl XLV. Unless you were a fan of Pittsburgh or Green Bay, then chances are that you were tuning in because you were just as (or sometimes even more) interested to see the famous slate of commercials that accompany the big game. (Here in Philadelphia, we’ve gotten used to disappointment and learned to anticipate the new Budweiser commercial more than an Eagles championship.)
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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Mar
07
Those of us who are “50 and better” are living the second chapter in our lives — and it’s an exciting time. When I stop and think about it though, I’m actually a little surprised my friends, siblings and I are still alive!
I remember the four of us kids bouncing around freely in the backseat of my parent’s Bonneville with reckless abandon. There were no seat belts; car seats hadn’t been invented either. We never once locked our car doors, or those to our house for that matter.
Wendy Vagnoni
As a multi-award-winning creative director at DMW Direct, Wendy Vagnoni is responsible for managing the agency’s creative resources against specific client programs, as well as continuing to develop innovative, winning creative approaches.
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Mar
01
Although marketers should definitely view Leading Edge Boomers as a market with great potential, it is a market to be approached with thoughtfulness and not wild abandon. This is, after all, the “Me Generation.”
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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