May
31
Last week, a (obviously) severely myopic grocery checker asked if I was a “senior citizen.” The incident prompted me to find out exactly what constitutes a “senior citizen.” Fortunately, I found a definition that I − along with my Boomer cohorts − can enthusiastically embrace:
Linda Reed
A strong proponent of the power of consumer intelligence, Linda brings in-depth experience turning market insights into actionable strategies.
Read all posts by:Linda Reed
Learn More about Linda
May
24
The more things change, the more they stay the same … or not! Back in 1966, Roger Daltry belted “Hope I die before I get old” as we listened to The Who playing “My Generation.” Now, Taylor Swift, 21, in Parade Magazine this past Sunday, says her hero is Kris Kristofferson, who turned 70 … [...]
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
Read all posts by:Bill Spink
Learn More about Bill
May
17
When I was growing up, we had a joke that technology was changing so quickly that parents would ask their kids to program their VCR. That stereotype about “early adopters” of new technology being skewed toward the younger generation has seemingly always existed, but lately I’m beginning to question that old adage.
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
Read all posts by:Warren Hunter
Learn More about Warren