Jun
17
While the economic downturn of the past three years is not the first recession that most Boomers have experienced, it’s the first one that threatens to directly impact how we envision our future. We’re living longer, and that’s good news! But for many Boomers, it means that to maintain a reasonable standard of living, they [...]
Linda Reed
A strong proponent of the power of consumer intelligence, Linda brings in-depth experience turning market insights into actionable strategies.
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Jun
10
“The times they are a changin’,” sang Bob Dylan. In the ’60′s some of his fellow boomers proved him a prophet of the generation. Since then, we’ve experienced a lot. Moon landings. Generation Gaps. Watergate. Disco. PCs. The dot.bust. 9/11. Facebook. Things have not stayed the same. People certainly don’t stay the same, either. And [...]
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Jun
07
• How did the Oakland Athletics manage to win 103 games in 2002 on a budget of $40 million, while the mighty Yankees won the same number of games with a payroll of $125 million? • How did the Boston Red Sox reverse an 86-year-old “curse” and win the 2004 World Series, then repeat as [...]
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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