Jul
19
I recently stumbled across a controversial post on a presentation made on QuantiaMD. Entitled “Managing the Difficult Patient,” there is one segment of the presentation called “The Patient Who Knows Too Much” that is causing all the uproar. It disparages the patient who comes with copies in-hand of information gleaned on the Internet. It discusses [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Jul
06
These days marketers excel at spouting studies, facts and statistics on the Baby Boomer market. However, when it comes to the visceral decision of selecting images and photography to market to this segment we are sometimes still stuck in a time warp. For example, the word “senior” should never be used during a photo search [...]
Renee Mezzanotte
Even as Renée chairs the agency’s activity status meeting each morning, she has her eye on the big picture and her role as one of the key strategists at DMW Direct.
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