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Sep
23

Forget the “Golden Years!” Baby Boomers Are Platinum Now and Have the Insurance to Prove It!

The latest insurance trend for leading edge Baby Boomers is “longevity insurance.” Who would have thought the day would come when we would need to have insurance because we are living too long? The concept involves giving an amount of money to an insurer when you are in your 60s and they in turn will [...]

Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.

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Sep
06

Television is Dead?!? Time to tune into the facts.

Too many soundbites talk up the “astounding” growth of web and mobile video viewing…the facts suggest good-old in home TV set viewing remains the favorite viewing platform: by a landslide.

Len Zappolo
Len brings DMW Direct clients over 17 years of general and direct marketing media experience. He is responsible for comprehensive media research, planning, and analysis.

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