Jun
28
Big Data is a Big Buzzword this year in marketing analytics circles. But what does it mean? Is Big Data really a Big Deal for Direct Marketers? So what is Big Data all about? Big Data refers to data sets so large, unstructured and complex that they exceed the scope of our typical tools, and new [...]
Cathy Carleton
Cathy leads the DMW Direct Data Analytics group with a passion for turning complex data into plain-English insights yielding positive results. With 13 years on the corporate-side, Cathy is a champion of the client’s point of view in crafting any analytical strategy.
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Jun
01
You’ve heard it before…50 is the new 40. Usually this phrase is used when referring to Baby Boomers, youthfulness & anti-aging products, but today it is defining a generation. For Generation Y, 30 is the new 20. Generation Y, born between the early 1980’s and the late 1990’s, is currently in the midst of young [...]
Megan Shisler
As the DMW Direct Social Media & PR Coordinator, Megan is in charge of getting the agency’s name on the radar of potential prospects while giving the outside world a glance into the culture of our Chesterbrook office.
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