No Green Bananas is the DMW Direct agency blog. DMW Direct is a full-service, Direct Response Advertising Agency with a team of over 80 professionals located in two offices; the Philadelphia suburb of Chesterbrook, PA; and Plymouth MA.
The authors posting on this blog are DMW colleagues; each a dyed in the wool career direct marketer. While our staff spans all age groups, our Blog Authors tend not to be “green bananas.” Their years of experience have ripened into a point of view which advocates everything marketing communication we create be designed to generate action. To motivate and persuade people to respond; to inquire; to apply; to buy. In today’s world, we believe every medium and every form of advertising should be driving consumers in that direction. As David Ogilvy said so many years ago, “we sell, or else.” As so many aspects of our daily live evolves, we believe that is one thing that should never change.
A little more about DMW Direct. We are an award-winning direct response advertising agency, employing both digital and traditional media channels to produce measurable response marketing campaigns for clients throughout North America. The focus of our Chesterbrook team is focused on building profitable Action Brands,™ executing Response Marketing programs that deliver measurable results and positive R.O.I. This group has particularly deep experience in insurance and financial services, and an expertise communicating to the 50+ consumer. Utilizing proven direct response techniques, our staff employs digital, social, mobile and traditional media channels to produce measurable results. To learn more about DMW Direct, visit www.dmwdirect.com.
The DMW colleagues in Plymouth, MA comprise the DMW Direct Fundraising Group. This team is dedicated to developing the full potential of membership and donor programs through financially sound direct response fundraising. To learn more about how a direct response agency with 42 years of experience can help you and your organization – please visit www.dmwfundraising.com.