So you’ve decided to overhaul your data system. It’s gonna be great! No more frustrating meetings wrangling over which of the two conflicting weekly sales figures is right, Marketing’s or Finance’s. One source of truth, pure and simple! Right? … Suckerrrrr. Okay, sorry. That was kinda harsh. But here’s the truth: After all that work, your [...]
Cathy leads the DMW Direct Data Analytics group with a passion for turning complex data into plain-English insights yielding positive results. With 13 years on the corporate-side, Cathy is a champion of the client’s point of view in crafting any analytical strategy.
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