Jun
28
Big Data is a Big Buzzword this year in marketing analytics circles. But what does it mean? Is Big Data really a Big Deal for Direct Marketers? So what is Big Data all about? Big Data refers to data sets so large, unstructured and complex that they exceed the scope of our typical tools, and new [...]
Cathy Carleton
Cathy leads the DMW Direct Data Analytics group with a passion for turning complex data into plain-English insights yielding positive results. With 13 years on the corporate-side, Cathy is a champion of the client’s point of view in crafting any analytical strategy.
Read all posts by:Cathy Carleton
Learn More about Cathy
Jan
25
So you’ve decided to overhaul your data system. It’s gonna be great! No more frustrating meetings wrangling over which of the two conflicting weekly sales figures is right, Marketing’s or Finance’s. One source of truth, pure and simple! Right? … Suckerrrrr. Okay, sorry. That was kinda harsh. But here’s the truth: After all that work, your [...]
Cathy Carleton
Cathy leads the DMW Direct Data Analytics group with a passion for turning complex data into plain-English insights yielding positive results. With 13 years on the corporate-side, Cathy is a champion of the client’s point of view in crafting any analytical strategy.
Read all posts by:Cathy Carleton
Learn More about Cathy