Mar
15
Remember vinyl albums? If you are over 50 you probably grew up listening to 12” LP (long playing) records. When the Compact Disc became commercially available in the 80’s the music industry lost one of the greatest marketing tools ever … the 12 ¼” square album cover.
Gina Kneib
A career marketing professional focused on operational excellence, Gina directs many key “behind the scene” agency functions critical to the success of any program—data analytics; print production, data processing, lettershop, telemarketing and fulfillment center services.
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Feb
08
I am a fitness enthusiast, and have been since my early 20’s. Over the years I have done almost every workout you can think of, even “Jane Fonda” back in the day. (Hey, don’t laugh; those leg warmers were very practical!)
Today my workouts are a combination of cardio and weights and a little boot camp thrown in for variety. But when I see the advertisements for the major fitness clubs I feel a bit left out. Where are the people my age?
Gina Kneib
A career marketing professional focused on operational excellence, Gina directs many key “behind the scene” agency functions critical to the success of any program—data analytics; print production, data processing, lettershop, telemarketing and fulfillment center services.
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Learn More about Gina
Feb
01
What do Jim Carey, Brett Favre and Dr. Phil all have in common? They all became grandparents for the first time in 2010. Surprised? In reality, the average age of first-time grandparents in the United States is 48 years old and more than 50% of all grandparents are younger than 65.
Gina Kneib
A career marketing professional focused on operational excellence, Gina directs many key “behind the scene” agency functions critical to the success of any program—data analytics; print production, data processing, lettershop, telemarketing and fulfillment center services.
Read all posts by:Gina Kneib
Learn More about Gina
Oct
15
What if the medium conveying the message … billboards, digital signage, your television … could actually analyze YOU, your gender, your age, how long you stay focused, and instantaneously serve up messaging intended to specifically capture your interest? Imagine removing the clutter so that what you see and hear peaks your curiosity and leaves you wanting to hear more or, better yet, take action. Imagine actually watching the ads instead of using commercial time for bathroom breaks and snack runs? Sound unlikely? This is direct marketing and it is more important than ever.
Gina Kneib
A career marketing professional focused on operational excellence, Gina directs many key “behind the scene” agency functions critical to the success of any program—data analytics; print production, data processing, lettershop, telemarketing and fulfillment center services.
Read all posts by:Gina Kneib
Learn More about Gina