As one of my colleagues bemoaned the fact that her leading edge Boomer parents were abandoning them for the holidays to go cruising, it reminded me that the holiday table certainly is looking very different than the one that Norman Rockwell portrayed in the 1940s.
First, Boomer grandparents may likely be on that cruise or skiing in Aspen rather than serving up the turkey. Over the river and through the woods to grandmother’s house may find an empty house when you get there. Or, the grandparents just may gather everyone up and take the whole family on the cruise with them. Intergenerational travel is one of the fastest growing segments of the travel industry.
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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