When people find out my father was a mail carrier, they often assume that’s how I ended up in direct mail. Actually, when I told him my job required me to have a thorough understanding and to stay abreast of postal rules and regulations required to send direct mail he couldn’t understand why I chose [...]
Tracy Elasfari is Director of Production at DMW Direct, responsible for overseeing the production department as the agency team executes direct mail, DRTV and telemarketing campaigns. She also contributes hands-on as lead production manager for various agency clients as well as new business activity.
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