Jan
06
As a creative director at an ad agency, a good part of my job involves understanding consumers. What they want, how they think, what motivates them to buy my clients’ products, and also the manner in which they prefer to do business. As a consumer (of way too many products & services), I am astounded [...]
Wendy Vagnoni
As a multi-award-winning creative director at DMW Direct, Wendy Vagnoni is responsible for managing the agency’s creative resources against specific client programs, as well as continuing to develop innovative, winning creative approaches.
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Dec
05
A short while ago, I came across a disturbing statistic in a recent issue of Insurance Networking News: Almost half of Americans with household incomes between $50,000 and $250,000 don’t have life insurance. Zip. Zilch. Nada. This struck me as disturbing on a number of personal levels. First, as someone who specializes in selling insurance directly [...]
Wendy Vagnoni
As a multi-award-winning creative director at DMW Direct, Wendy Vagnoni is responsible for managing the agency’s creative resources against specific client programs, as well as continuing to develop innovative, winning creative approaches.
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Learn More about Wendy
Mar
07
Those of us who are “50 and better” are living the second chapter in our lives — and it’s an exciting time. When I stop and think about it though, I’m actually a little surprised my friends, siblings and I are still alive!
I remember the four of us kids bouncing around freely in the backseat of my parent’s Bonneville with reckless abandon. There were no seat belts; car seats hadn’t been invented either. We never once locked our car doors, or those to our house for that matter.
Wendy Vagnoni
As a multi-award-winning creative director at DMW Direct, Wendy Vagnoni is responsible for managing the agency’s creative resources against specific client programs, as well as continuing to develop innovative, winning creative approaches.
Read all posts by:Wendy Vagnoni
Learn More about Wendy
Jan
03
I recently came across an amazing fact: In 2011, 78 million Baby Boomers will start to turn age 65 and it all started on New Year’s Day. That’s a huge number; one that represents unprecedented financial power – and mental firepower too!
No drifting lazily into their golden years – this group wants to stay busy and involved in present-day, while getting better prepared for their futures at the same time. They don’t talk (or even think) about a traditional retirement at age 65, as the ongoing financial crisis has deeply hurt them; and even if it hadn’t, they wouldn’t be content to simply rock away their lives on a front porch!
Wendy Vagnoni
As a multi-award-winning creative director at DMW Direct, Wendy Vagnoni is responsible for managing the agency’s creative resources against specific client programs, as well as continuing to develop innovative, winning creative approaches.
Read all posts by:Wendy Vagnoni
Learn More about Wendy
Dec
07
5 things to remember when selling to a 50-year-old
Wendy Vagnoni
As a multi-award-winning creative director at DMW Direct, Wendy Vagnoni is responsible for managing the agency’s creative resources against specific client programs, as well as continuing to develop innovative, winning creative approaches.
Read all posts by:Wendy Vagnoni
Learn More about Wendy
Nov
02
I have a lot more free time on my hands these days — and a lot less laundry to do! What to do with my new-found freedom?
Wendy Vagnoni
As a multi-award-winning creative director at DMW Direct, Wendy Vagnoni is responsible for managing the agency’s creative resources against specific client programs, as well as continuing to develop innovative, winning creative approaches.
Read all posts by:Wendy Vagnoni
Learn More about Wendy
Oct
07
MadMen holds a special sentimental pull for me, as a child of the ‘60s. As a history buff, the historical perspective they give is an added bonus. From the look of it, back in the ‘60s, the actual advertising work got done in some pretty unusual ways, at unusual times, and with lots of liquid assistance.
One day when I was visiting, I asked my 87-year-old father, a copywriter in the ‘50s, about the show’s credibility. Was it really like that? He confirmed a few things for me, including the liquid assistance part, but noted it was much tamer at the large agency where he worked.
And so, I began to wonder … would the mad men (and mad women) even survive in today’s agency/client environment? Putting aside all of their obvious vices and foibles, I think not.
Wendy Vagnoni
As a multi-award-winning creative director at DMW Direct, Wendy Vagnoni is responsible for managing the agency’s creative resources against specific client programs, as well as continuing to develop innovative, winning creative approaches.
Read all posts by:Wendy Vagnoni
Learn More about Wendy