MadMen holds a special sentimental pull for me, as a child of the ‘60s. As a history buff, the historical perspective they give is an added bonus. From the look of it, back in the ‘60s, the actual advertising work got done in some pretty unusual ways, at unusual times, and with lots of liquid assistance.
One day when I was visiting, I asked my 87-year-old father, a copywriter in the ‘50s, about the show’s credibility. Was it really like that? He confirmed a few things for me, including the liquid assistance part, but noted it was much tamer at the large agency where he worked.
And so, I began to wonder … would the mad men (and mad women) even survive in today’s agency/client environment? Putting aside all of their obvious vices and foibles, I think not.
As a multi-award-winning creative director at DMW Direct, Wendy Vagnoni is responsible for managing the agency’s creative resources against specific client programs, as well as continuing to develop innovative, winning creative approaches.
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