Apr
17
Last month our agency completed a four month process to become one of the first forty Marin Certified Agency Partners worldwide. Big whoop, right? 9,000 campaign changes and one certification later, here’s a snapshot of some SEM campaign changes we’ve made to our clients’ paid search campaigns. · We’re finding that more and more clients have a [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Mar
20
In early January, DMW Direct began a relationship with Marin Software, a response marketing digital management platform. I was excited when I was given the opportunity to go through their training program to learn more about the tools and capabilities we would now have at our fingertips. Little did I know how much the platform [...]
Jill Heyl
Jill has over 8 years of direct response marketing experience, primarily in the insurance and health industry. As an Account Manager, Jill assists with the planning of client activity, coordination and management of program campaigns and development of client relationships. She has worked with insurance companies that marketed property and casualty, life insurance, Medicare Advantage and Supplement, and under 65 products. Her experience continues to grow across a multitude of direct response media including digital, direct mail campaigns, print and DRTV.
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Jan
29
Remember those “Glory Days” back in high school? Just breathing the word “test” was enough to make you cringe. Now – fast forward to your professional life, especially if you work in direct marketing, and suddenly testing is your new best friend! The recent economy has forced companies in every industry to be more careful [...]
Renee Mezzanotte
Even as Renée chairs the agency’s activity status meeting each morning, she has her eye on the big picture and her role as one of the key strategists at DMW Direct.
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Oct
04
Everyone has heard the rumors … “The Post Office is closing” … “They are laying off all the postal workers” … “We’re only going to get mail two days a week!”
These are only rumors, no need to panic. If Kevin Costner could deliver the mail in a post-apocalyptic United States, I’m sure we’ll manage today. The USPS has proposed substantial operational changes in order to become financially stable and ensure a more healthy future, and I can tell you direct mail is still alive and well … and is actually the direct marketer’s most powerful tool.
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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Jun
28
Big Data is a Big Buzzword this year in marketing analytics circles. But what does it mean? Is Big Data really a Big Deal for Direct Marketers? So what is Big Data all about? Big Data refers to data sets so large, unstructured and complex that they exceed the scope of our typical tools, and new [...]
Cathy Carleton
Cathy leads the DMW Direct Data Analytics group with a passion for turning complex data into plain-English insights yielding positive results. With 13 years on the corporate-side, Cathy is a champion of the client’s point of view in crafting any analytical strategy.
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Mar
09
Part One of this two-part posting, “The Re-Defining of The Me Generation” referenced the four trends demonstrating how Boomers – the one-time poster children of self-absorption — have become increasingly other-directed. The trends cited in that post were: 1) Looking to their legacy; 2) Healthy aging; 3) Redefining aging; and 4) Back to “The Meaning [...]
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Jan
25
So you’ve decided to overhaul your data system. It’s gonna be great! No more frustrating meetings wrangling over which of the two conflicting weekly sales figures is right, Marketing’s or Finance’s. One source of truth, pure and simple! Right? … Suckerrrrr. Okay, sorry. That was kinda harsh. But here’s the truth: After all that work, your [...]
Cathy Carleton
Cathy leads the DMW Direct Data Analytics group with a passion for turning complex data into plain-English insights yielding positive results. With 13 years on the corporate-side, Cathy is a champion of the client’s point of view in crafting any analytical strategy.
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Dec
05
Decades ago, before my Google alerts were all abuzz with “Boomer News” (actually before Google at all), Tom Wolf gave the “Me Decade” its handle, and Jean Twenge authored “Generation Me.” Those babies of the late 40′s through mid 60′s who grew up labeled as self-focused, materialistic, live-in-the-moment experience-seekers, moved on and moved up. College-educated [...]
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Jun
07
• How did the Oakland Athletics manage to win 103 games in 2002 on a budget of $40 million, while the mighty Yankees won the same number of games with a payroll of $125 million? • How did the Boston Red Sox reverse an 86-year-old “curse” and win the 2004 World Series, then repeat as [...]
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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