Apr
17
Last month our agency completed a four month process to become one of the first forty Marin Certified Agency Partners worldwide. Big whoop, right? 9,000 campaign changes and one certification later, here’s a snapshot of some SEM campaign changes we’ve made to our clients’ paid search campaigns. · We’re finding that more and more clients have a [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Mar
14
TV Has Brains and Brawn TV viewership is not only stable but it has risen by 13 minutes per year over the past 3 years. The average American watches over 4.5 hours of television per day (eMarketer, Oct 2012). In even the most connected, tech-savvy, segment of younger males TV has more influence at driving [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Mar
08
Who would have thought that could be a compliment! If you saw Jane Fonda at the Oscars, you saw how great 75 can look. In fact, researchers at the Max Planck Institute for Demographic Research in Rostock, Germany, have concluded that the life expectancy of a 72-year-old man today is the same as for a [...]
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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Jan
29
Remember those “Glory Days” back in high school? Just breathing the word “test” was enough to make you cringe. Now – fast forward to your professional life, especially if you work in direct marketing, and suddenly testing is your new best friend! The recent economy has forced companies in every industry to be more careful [...]
Renee Mezzanotte
Even as Renée chairs the agency’s activity status meeting each morning, she has her eye on the big picture and her role as one of the key strategists at DMW Direct.
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Dec
31
Tablet Growth is Booming When the iPad first came out some questioned if there was a legitimate need for a ‘tweener’ device that existed in the space somewhere between smartphones and laptops. iPad is now in its third generation, the iPad Mini is here, Android tablets have started to gain momentum and Microsoft’s Windows 8 [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Dec
10
Browsing around online and watching nightly TV (and visiting various ad agency websites) one might get the impression that creating winning direct response is a simple one-two punch … 1) Execute your best innovative, memorable ad, and 2) Add a “Click Here” button, 800# or QR code. … then stand back, win awards, and count [...]
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Nov
30
While surfing with the laptop while watching TV has been around for roughly 10 years now, the true multiscreen customer experience is in its infancy, evolving in just about the past 18 months. This increasingly varied consumer experience marks a permanent sea change in buying behavior with deep implications for response marketing. Multiscreen experiences are [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Nov
13
This weekend was BarCamp “unconference” in Philadelphia. This was BarCamp Philly’s 5th year and was hosted by the Wharton School at Huntsman Hall. The conference schedule is built on the fly in the morning and includes talks, workshops and roundtables on all things digital, techie, and/or nerdy. This was my first year at BarCamp and I [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Nov
01
The Customer Experience: Urging a response is “Just” a Game A few years ago I read a game design book called A Theory of Fun by Raph Koster. It was a great read, lots of pictures too (always a plus in my book). I was studying user experience and wanted to tease some insights out [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Oct
04
Everyone has heard the rumors … “The Post Office is closing” … “They are laying off all the postal workers” … “We’re only going to get mail two days a week!”
These are only rumors, no need to panic. If Kevin Costner could deliver the mail in a post-apocalyptic United States, I’m sure we’ll manage today. The USPS has proposed substantial operational changes in order to become financially stable and ensure a more healthy future, and I can tell you direct mail is still alive and well … and is actually the direct marketer’s most powerful tool.
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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