Mar
20
In early January, DMW Direct began a relationship with Marin Software, a response marketing digital management platform. I was excited when I was given the opportunity to go through their training program to learn more about the tools and capabilities we would now have at our fingertips. Little did I know how much the platform [...]
Jill Heyl
Jill has over 8 years of direct response marketing experience, primarily in the insurance and health industry. As an Account Manager, Jill assists with the planning of client activity, coordination and management of program campaigns and development of client relationships. She has worked with insurance companies that marketed property and casualty, life insurance, Medicare Advantage and Supplement, and under 65 products. Her experience continues to grow across a multitude of direct response media including digital, direct mail campaigns, print and DRTV.
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Mar
14
TV Has Brains and Brawn TV viewership is not only stable but it has risen by 13 minutes per year over the past 3 years. The average American watches over 4.5 hours of television per day (eMarketer, Oct 2012). In even the most connected, tech-savvy, segment of younger males TV has more influence at driving [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Mar
08
Who would have thought that could be a compliment! If you saw Jane Fonda at the Oscars, you saw how great 75 can look. In fact, researchers at the Max Planck Institute for Demographic Research in Rostock, Germany, have concluded that the life expectancy of a 72-year-old man today is the same as for a [...]
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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Nov
13
This weekend was BarCamp “unconference” in Philadelphia. This was BarCamp Philly’s 5th year and was hosted by the Wharton School at Huntsman Hall. The conference schedule is built on the fly in the morning and includes talks, workshops and roundtables on all things digital, techie, and/or nerdy. This was my first year at BarCamp and I [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Feb
10
Yes, once again it’s that magical first quarter of the year, when DRTV (direct response television) time is plentiful to purchase and all the marketers are taking the plunge into the post-retail season of high availability. Getting some time off with the TV constantly on in the background to entertain both the very old and [...]
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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Sep
06
Too many soundbites talk up the “astounding” growth of web and mobile video viewing…the facts suggest good-old in home TV set viewing remains the favorite viewing platform: by a landslide.
Len Zappolo
Len brings DMW Direct clients over 17 years of general and direct marketing media experience. He is responsible for comprehensive media research, planning, and analysis.
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Jan
06
Time and time again we hear how social media is on the rise, exploding through every demographic and walk of life, and while it may be, there is still another powerhouse that should not be ignored, especially if your audience includes the 50+ market. It’s traditional TV
Len Zappolo
Len brings DMW Direct clients over 17 years of general and direct marketing media experience. He is responsible for comprehensive media research, planning, and analysis.
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Oct
22
Integrating DRTV and Interactive is more than simply creating a spot, a landing page and buying media. It’s about using online channels to extend the reach of your TV spots in a way that recognizes that TV “viewing” today includes far more than your offline screen. Understanding today’s environment and online opportunities provides an excellent way to extend your investment in a manner that’s trackable, measurable, and cost-effective.
Len Zappolo
Len brings DMW Direct clients over 17 years of general and direct marketing media experience. He is responsible for comprehensive media research, planning, and analysis.
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