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Jan
17

Becoming a Google Partner

You’re asked a question and you don’t know the answer … what do you do? Google it, of course!  No matter who you are or what you advertise, there’s a good chance your customers are looking you up on Google. For all our clients — health insurance, dental plan, whatever — as their response marketing […]

Ed Quigley
Ed has over 8 years of experience in Health Insurance Marketing. As the Digital Marketing Specialist, Ed assists with all aspects of DMW’s digital marketing efforts, including paid search, display advertising, display retargeting, e-mail, web analytics, landing page design/testing and overall digital campaign analysis.

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Nov
30

3 Drivers of the Multi Screen Customer Experience – and Response Marketing. Part 1

While surfing with the laptop while watching TV has been around for roughly 10 years now, the true multiscreen customer experience is in its infancy, evolving in just about the past 18 months. This increasingly varied consumer experience marks a permanent sea change in buying behavior with deep implications for response marketing. Multiscreen experiences are […]

Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.

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Nov
13

Scenes from BarCamp Philly 5

This weekend was BarCamp “unconference” in Philadelphia. This was BarCamp Philly’s 5th year and was hosted by the Wharton School at Huntsman Hall. The conference schedule is built on the fly in the morning and includes talks, workshops and roundtables on all things digital, techie, and/or nerdy. This was my first year at BarCamp and I […]

Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.

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May
17

When did my parents suddenly become so “hip”?

When I was growing up, we had a joke that technology was changing so quickly that parents would ask their kids to program their VCR. That stereotype about “early adopters” of new technology being skewed toward the younger generation has seemingly always existed, but lately I’m beginning to question that old adage.

Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.

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