Mar
14
TV Has Brains and Brawn TV viewership is not only stable but it has risen by 13 minutes per year over the past 3 years. The average American watches over 4.5 hours of television per day (eMarketer, Oct 2012). In even the most connected, tech-savvy, segment of younger males TV has more influence at driving [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Dec
31
Tablet Growth is Booming When the iPad first came out some questioned if there was a legitimate need for a ‘tweener’ device that existed in the space somewhere between smartphones and laptops. iPad is now in its third generation, the iPad Mini is here, Android tablets have started to gain momentum and Microsoft’s Windows 8 [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Dec
10
Browsing around online and watching nightly TV (and visiting various ad agency websites) one might get the impression that creating winning direct response is a simple one-two punch … 1) Execute your best innovative, memorable ad, and 2) Add a “Click Here” button, 800# or QR code. … then stand back, win awards, and count [...]
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Nov
30
While surfing with the laptop while watching TV has been around for roughly 10 years now, the true multiscreen customer experience is in its infancy, evolving in just about the past 18 months. This increasingly varied consumer experience marks a permanent sea change in buying behavior with deep implications for response marketing. Multiscreen experiences are [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Nov
01
The Customer Experience: Urging a response is “Just” a Game A few years ago I read a game design book called A Theory of Fun by Raph Koster. It was a great read, lots of pictures too (always a plus in my book). I was studying user experience and wanted to tease some insights out [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Aug
20
“Here’s the mail, it never fails. It makes me want to wag my tail. When it comes I want to wail – Mail!” Did you ever wonder why Steve, the guy from Blue’s Clues, got so excited about getting the mail? Well for one thing, I’m pretty sure his caffeine levels were out of whack, [...]
Megan Shisler
As the DMW Direct Social Media & PR Coordinator, Megan is in charge of getting the agency’s name on the radar of potential prospects while giving the outside world a glance into the culture of our Chesterbrook office.
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May
10
To paraphrase the lyrics to “Sgt Pepper’s Lonely Hearts Club Band” … “It was 65 years ago today that Boomers entered the world to play.” Well, as the leading edge Boomers approach (and even surpass) that life passage of a 65th birthday, playtime feels like a long time ago. And while lots of people today [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Feb
10
Yes, once again it’s that magical first quarter of the year, when DRTV (direct response television) time is plentiful to purchase and all the marketers are taking the plunge into the post-retail season of high availability. Getting some time off with the TV constantly on in the background to entertain both the very old and [...]
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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Jul
06
These days marketers excel at spouting studies, facts and statistics on the Baby Boomer market. However, when it comes to the visceral decision of selecting images and photography to market to this segment we are sometimes still stuck in a time warp. For example, the word “senior” should never be used during a photo search [...]
Renee Mezzanotte
Even as Renée chairs the agency’s activity status meeting each morning, she has her eye on the big picture and her role as one of the key strategists at DMW Direct.
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Jun
10
“The times they are a changin’,” sang Bob Dylan. In the ’60′s some of his fellow boomers proved him a prophet of the generation. Since then, we’ve experienced a lot. Moon landings. Generation Gaps. Watergate. Disco. PCs. The dot.bust. 9/11. Facebook. Things have not stayed the same. People certainly don’t stay the same, either. And [...]
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Learn More about Bill