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Dec
05

4 trends that are re-defining the “me” generation (pt.1)

Decades ago, before my Google alerts were all abuzz with “Boomer News” (actually before Google at all), Tom Wolf gave the  “Me Decade” its handle, and Jean Twenge authored “Generation Me.” Those babies of the late 40′s through mid 60′s who grew up labeled as self-focused, materialistic, live-in-the-moment experience-seekers, moved on and moved up. College-educated [...]

Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.

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