Jan
29
Remember those “Glory Days” back in high school? Just breathing the word “test” was enough to make you cringe. Now – fast forward to your professional life, especially if you work in direct marketing, and suddenly testing is your new best friend! The recent economy has forced companies in every industry to be more careful [...]
Renee Mezzanotte
Even as Renée chairs the agency’s activity status meeting each morning, she has her eye on the big picture and her role as one of the key strategists at DMW Direct.
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Jun
28
Big Data is a Big Buzzword this year in marketing analytics circles. But what does it mean? Is Big Data really a Big Deal for Direct Marketers? So what is Big Data all about? Big Data refers to data sets so large, unstructured and complex that they exceed the scope of our typical tools, and new [...]
Cathy Carleton
Cathy leads the DMW Direct Data Analytics group with a passion for turning complex data into plain-English insights yielding positive results. With 13 years on the corporate-side, Cathy is a champion of the client’s point of view in crafting any analytical strategy.
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Jan
25
So you’ve decided to overhaul your data system. It’s gonna be great! No more frustrating meetings wrangling over which of the two conflicting weekly sales figures is right, Marketing’s or Finance’s. One source of truth, pure and simple! Right? … Suckerrrrr. Okay, sorry. That was kinda harsh. But here’s the truth: After all that work, your [...]
Cathy Carleton
Cathy leads the DMW Direct Data Analytics group with a passion for turning complex data into plain-English insights yielding positive results. With 13 years on the corporate-side, Cathy is a champion of the client’s point of view in crafting any analytical strategy.
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Jun
07
• How did the Oakland Athletics manage to win 103 games in 2002 on a budget of $40 million, while the mighty Yankees won the same number of games with a payroll of $125 million? • How did the Boston Red Sox reverse an 86-year-old “curse” and win the 2004 World Series, then repeat as [...]
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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Sep
14
It turns out that the stats show that Facebookers over 55 are THE fastest growing segment at a whopping 922%! And women over 55 are the fastest growing segment within the segment.
Linda Reed
A strong proponent of the power of consumer intelligence, Linda brings in-depth experience turning market insights into actionable strategies.
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