Jun
01
You’ve heard it before…50 is the new 40. Usually this phrase is used when referring to Baby Boomers, youthfulness & anti-aging products, but today it is defining a generation. For Generation Y, 30 is the new 20. Generation Y, born between the early 1980’s and the late 1990’s, is currently in the midst of young [...]
Megan Shisler
As the DMW Direct Social Media & PR Coordinator, Megan is in charge of getting the agency’s name on the radar of potential prospects while giving the outside world a glance into the culture of our Chesterbrook office.
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May
10
To paraphrase the lyrics to “Sgt Pepper’s Lonely Hearts Club Band” … “It was 65 years ago today that Boomers entered the world to play.” Well, as the leading edge Boomers approach (and even surpass) that life passage of a 65th birthday, playtime feels like a long time ago. And while lots of people today [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Mar
09
Part One of this two-part posting, “The Re-Defining of The Me Generation” referenced the four trends demonstrating how Boomers – the one-time poster children of self-absorption — have become increasingly other-directed. The trends cited in that post were: 1) Looking to their legacy; 2) Healthy aging; 3) Redefining aging; and 4) Back to “The Meaning [...]
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Jul
19
I recently stumbled across a controversial post on a presentation made on QuantiaMD. Entitled “Managing the Difficult Patient,” there is one segment of the presentation called “The Patient Who Knows Too Much” that is causing all the uproar. It disparages the patient who comes with copies in-hand of information gleaned on the Internet. It discusses [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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May
31
Last week, a (obviously) severely myopic grocery checker asked if I was a “senior citizen.” The incident prompted me to find out exactly what constitutes a “senior citizen.” Fortunately, I found a definition that I − along with my Boomer cohorts − can enthusiastically embrace:
Linda Reed
A strong proponent of the power of consumer intelligence, Linda brings in-depth experience turning market insights into actionable strategies.
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May
24
The more things change, the more they stay the same … or not! Back in 1966, Roger Daltry belted “Hope I die before I get old” as we listened to The Who playing “My Generation.” Now, Taylor Swift, 21, in Parade Magazine this past Sunday, says her hero is Kris Kristofferson, who turned 70 … [...]
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Feb
11
The dating scene this Valentine’s Day may appear a little different than what we’re used to. Think older. As with so many things, Baby Boomers are once again changing the cultural landscape. This time, the focus is on their love lives.
A ream of statistics shows that the world of romance is not what it used to be for older Americans. According to a recent report by Socialnomics, one in eight married couples in the U.S. met through social media, and statistics show that Boomers now represent the fastest growing segment of this online dating world.
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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Dec
14
I don’t say this lightly when I say that Boomers have been around for a while. I remember times when my mother would say, “You forget that I was your age.” In other words: been there, done that.
Older truly does equal wiser.
In order to meet the expectations of our Boomer generation, I’ve compiled a short list of “must-dos” when communicating with them, and they are:
Len Zappolo
Len brings DMW Direct clients over 17 years of general and direct marketing media experience. He is responsible for comprehensive media research, planning, and analysis.
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Nov
30
Just last week a colleague of mine was told she has the beginnings of a cataract at the young age of 50. And to my surprise, my eye appointment revealed the same diagnosis for me – just a week later. No, not the same doctor, just two Boomers experiencing one of the very real effects of getting older. What it brought to mind is one of my greatest pet peeves…
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Nov
18
According to a recent article in USA Today’s Senior Moment, “Social media use among internet users aged 65 and older grew 100 percent last year, so that one in four (26 percent) people in that age group online are now logging in to FaceBook, Twitter.” Further, they report, look at “soon-to-retire young Boomers, and that number is even greater: half (47 percent) of internet users aged 50-64 use social media now, an 88 percent growth from the previous year.”
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Learn More about Bill