As a creative director at an ad agency, a good part of my job involves understanding consumers. What they want, how they think, what motivates them to buy my clients’ products, and also the manner in which they prefer to do business. As a consumer (of way too many products & services), I am astounded [...]
As a multi-award-winning creative director at DMW Direct, Wendy Vagnoni is responsible for managing the agency’s creative resources against specific client programs, as well as continuing to develop innovative, winning creative approaches.
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