Apr
17
Last month our agency completed a four month process to become one of the first forty Marin Certified Agency Partners worldwide. Big whoop, right? 9,000 campaign changes and one certification later, here’s a snapshot of some SEM campaign changes we’ve made to our clients’ paid search campaigns. · We’re finding that more and more clients have a [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Mar
20
In early January, DMW Direct began a relationship with Marin Software, a response marketing digital management platform. I was excited when I was given the opportunity to go through their training program to learn more about the tools and capabilities we would now have at our fingertips. Little did I know how much the platform [...]
Jill Heyl
Jill has over 8 years of direct response marketing experience, primarily in the insurance and health industry. As an Account Manager, Jill assists with the planning of client activity, coordination and management of program campaigns and development of client relationships. She has worked with insurance companies that marketed property and casualty, life insurance, Medicare Advantage and Supplement, and under 65 products. Her experience continues to grow across a multitude of direct response media including digital, direct mail campaigns, print and DRTV.
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Mar
14
TV Has Brains and Brawn TV viewership is not only stable but it has risen by 13 minutes per year over the past 3 years. The average American watches over 4.5 hours of television per day (eMarketer, Oct 2012). In even the most connected, tech-savvy, segment of younger males TV has more influence at driving [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Dec
31
Tablet Growth is Booming When the iPad first came out some questioned if there was a legitimate need for a ‘tweener’ device that existed in the space somewhere between smartphones and laptops. iPad is now in its third generation, the iPad Mini is here, Android tablets have started to gain momentum and Microsoft’s Windows 8 [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Nov
30
While surfing with the laptop while watching TV has been around for roughly 10 years now, the true multiscreen customer experience is in its infancy, evolving in just about the past 18 months. This increasingly varied consumer experience marks a permanent sea change in buying behavior with deep implications for response marketing. Multiscreen experiences are [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Nov
26
In talking about Pfizer’s new venture that takes it out of its usual use of TV spots in favor of a microsite named GetOld.com, Pfizer’s Corporate Affairs Chief, Sally Susman said: “We needed to step out a little bit into a new way of engaging people. Listening more and talking less.” (August 20, 2012 issue [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Nov
13
This weekend was BarCamp “unconference” in Philadelphia. This was BarCamp Philly’s 5th year and was hosted by the Wharton School at Huntsman Hall. The conference schedule is built on the fly in the morning and includes talks, workshops and roundtables on all things digital, techie, and/or nerdy. This was my first year at BarCamp and I [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Nov
01
The Customer Experience: Urging a response is “Just” a Game A few years ago I read a game design book called A Theory of Fun by Raph Koster. It was a great read, lots of pictures too (always a plus in my book). I was studying user experience and wanted to tease some insights out [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Sep
05
In the mid 1960s, the first of 77 million Baby Boomers graduated from High School. They had no idea they were “Boomers,” or that they were a demographic phenomenon that would take the establishment by surprise as they crossed every major milestone in their journey toward Social Security and Medicare. In fact, Medicare didn’t exist [...]
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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Nov
28
FLASH! — Today’s world is changing so rapidly! Now, I know this doesn’t feel like news, or even a new phenomenon. Evolution is as fundamental as life itself. However, I cannot shake the feeling that we are on the cusp of some truly fundamental changes to our day-to-day lives … and how we as marketing [...]
Renee Mezzanotte
Even as Renée chairs the agency’s activity status meeting each morning, she has her eye on the big picture and her role as one of the key strategists at DMW Direct.
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