Mar
09
Part One of this two-part posting, “The Re-Defining of The Me Generation” referenced the four trends demonstrating how Boomers – the one-time poster children of self-absorption — have become increasingly other-directed. The trends cited in that post were: 1) Looking to their legacy; 2) Healthy aging; 3) Redefining aging; and 4) Back to “The Meaning [...]
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Sep
23
The latest insurance trend for leading edge Baby Boomers is “longevity insurance.” Who would have thought the day would come when we would need to have insurance because we are living too long? The concept involves giving an amount of money to an insurer when you are in your 60s and they in turn will [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Feb
01
What do Jim Carey, Brett Favre and Dr. Phil all have in common? They all became grandparents for the first time in 2010. Surprised? In reality, the average age of first-time grandparents in the United States is 48 years old and more than 50% of all grandparents are younger than 65.
Gina Kneib
A career marketing professional focused on operational excellence, Gina directs many key “behind the scene” agency functions critical to the success of any program—data analytics; print production, data processing, lettershop, telemarketing and fulfillment center services.
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Dec
22
As one of my colleagues bemoaned the fact that her leading edge Boomer parents were abandoning them for the holidays to go cruising, it reminded me that the holiday table certainly is looking very different than the one that Norman Rockwell portrayed in the 1940s.
First, Boomer grandparents may likely be on that cruise or skiing in Aspen rather than serving up the turkey. Over the river and through the woods to grandmother’s house may find an empty house when you get there. Or, the grandparents just may gather everyone up and take the whole family on the cruise with them. Intergenerational travel is one of the fastest growing segments of the travel industry.
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
Read all posts by:Linda Armstrong
Learn More about Linda