Nov
26
In talking about Pfizer’s new venture that takes it out of its usual use of TV spots in favor of a microsite named GetOld.com, Pfizer’s Corporate Affairs Chief, Sally Susman said: “We needed to step out a little bit into a new way of engaging people. Listening more and talking less.” (August 20, 2012 issue [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Sep
05
In the mid 1960s, the first of 77 million Baby Boomers graduated from High School. They had no idea they were “Boomers,” or that they were a demographic phenomenon that would take the establishment by surprise as they crossed every major milestone in their journey toward Social Security and Medicare. In fact, Medicare didn’t exist [...]
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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May
10
To paraphrase the lyrics to “Sgt Pepper’s Lonely Hearts Club Band” … “It was 65 years ago today that Boomers entered the world to play.” Well, as the leading edge Boomers approach (and even surpass) that life passage of a 65th birthday, playtime feels like a long time ago. And while lots of people today [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Dec
05
Decades ago, before my Google alerts were all abuzz with “Boomer News” (actually before Google at all), Tom Wolf gave the “Me Decade” its handle, and Jean Twenge authored “Generation Me.” Those babies of the late 40′s through mid 60′s who grew up labeled as self-focused, materialistic, live-in-the-moment experience-seekers, moved on and moved up. College-educated [...]
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Nov
28
FLASH! — Today’s world is changing so rapidly! Now, I know this doesn’t feel like news, or even a new phenomenon. Evolution is as fundamental as life itself. However, I cannot shake the feeling that we are on the cusp of some truly fundamental changes to our day-to-day lives … and how we as marketing [...]
Renee Mezzanotte
Even as Renée chairs the agency’s activity status meeting each morning, she has her eye on the big picture and her role as one of the key strategists at DMW Direct.
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Sep
23
The latest insurance trend for leading edge Baby Boomers is “longevity insurance.” Who would have thought the day would come when we would need to have insurance because we are living too long? The concept involves giving an amount of money to an insurer when you are in your 60s and they in turn will [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Jul
19
I recently stumbled across a controversial post on a presentation made on QuantiaMD. Entitled “Managing the Difficult Patient,” there is one segment of the presentation called “The Patient Who Knows Too Much” that is causing all the uproar. It disparages the patient who comes with copies in-hand of information gleaned on the Internet. It discusses [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Mar
17
Whatever you want to call it – the age wave, the silver tsunami or the pig in the python – the impact of the Baby Boomers reaching 65 (and beyond) is both formidable and enticing. Formidable because of the size of the population…and because of the demands these Leading Edge Boomers will make on both the design of health care and use of it. Enticing also because of its size and because of its potential revenue for the marketers of both health care products and health insurance.
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Mar
07
Those of us who are “50 and better” are living the second chapter in our lives — and it’s an exciting time. When I stop and think about it though, I’m actually a little surprised my friends, siblings and I are still alive!
I remember the four of us kids bouncing around freely in the backseat of my parent’s Bonneville with reckless abandon. There were no seat belts; car seats hadn’t been invented either. We never once locked our car doors, or those to our house for that matter.
Wendy Vagnoni
As a multi-award-winning creative director at DMW Direct, Wendy Vagnoni is responsible for managing the agency’s creative resources against specific client programs, as well as continuing to develop innovative, winning creative approaches.
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Feb
18
When Kathleen Casey-Kirschling (born on 1/1/1946) stepped up to a computer to be the first Baby Boomer to enroll in Social Security, the first warning shot was fired that this would be a new age in connecting with people heading to Medicare. Her enrollment online was the sign of how differently marketers will need to address this market from those in the Eisenhower generation.
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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