Sep
05
In the mid 1960s, the first of 77 million Baby Boomers graduated from High School. They had no idea they were “Boomers,” or that they were a demographic phenomenon that would take the establishment by surprise as they crossed every major milestone in their journey toward Social Security and Medicare. In fact, Medicare didn’t exist [...]
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
Read all posts by:Warren Hunter
Learn More about Warren
May
10
To paraphrase the lyrics to “Sgt Pepper’s Lonely Hearts Club Band” … “It was 65 years ago today that Boomers entered the world to play.” Well, as the leading edge Boomers approach (and even surpass) that life passage of a 65th birthday, playtime feels like a long time ago. And while lots of people today [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
Read all posts by:Linda Armstrong
Learn More about Linda
Dec
05
A short while ago, I came across a disturbing statistic in a recent issue of Insurance Networking News: Almost half of Americans with household incomes between $50,000 and $250,000 don’t have life insurance. Zip. Zilch. Nada. This struck me as disturbing on a number of personal levels. First, as someone who specializes in selling insurance directly [...]
Wendy Vagnoni
As a multi-award-winning creative director at DMW Direct, Wendy Vagnoni is responsible for managing the agency’s creative resources against specific client programs, as well as continuing to develop innovative, winning creative approaches.
Read all posts by:Wendy Vagnoni
Learn More about Wendy
Nov
28
FLASH! — Today’s world is changing so rapidly! Now, I know this doesn’t feel like news, or even a new phenomenon. Evolution is as fundamental as life itself. However, I cannot shake the feeling that we are on the cusp of some truly fundamental changes to our day-to-day lives … and how we as marketing [...]
Renee Mezzanotte
Even as Renée chairs the agency’s activity status meeting each morning, she has her eye on the big picture and her role as one of the key strategists at DMW Direct.
Read all posts by:Renee Mezzanotte
Learn More about Renee
Sep
23
The latest insurance trend for leading edge Baby Boomers is “longevity insurance.” Who would have thought the day would come when we would need to have insurance because we are living too long? The concept involves giving an amount of money to an insurer when you are in your 60s and they in turn will [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
Read all posts by:Linda Armstrong
Learn More about Linda
Jul
06
These days marketers excel at spouting studies, facts and statistics on the Baby Boomer market. However, when it comes to the visceral decision of selecting images and photography to market to this segment we are sometimes still stuck in a time warp. For example, the word “senior” should never be used during a photo search [...]
Renee Mezzanotte
Even as Renée chairs the agency’s activity status meeting each morning, she has her eye on the big picture and her role as one of the key strategists at DMW Direct.
Read all posts by:Renee Mezzanotte
Learn More about Renee
Mar
17
Whatever you want to call it – the age wave, the silver tsunami or the pig in the python – the impact of the Baby Boomers reaching 65 (and beyond) is both formidable and enticing. Formidable because of the size of the population…and because of the demands these Leading Edge Boomers will make on both the design of health care and use of it. Enticing also because of its size and because of its potential revenue for the marketers of both health care products and health insurance.
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
Read all posts by:Linda Armstrong
Learn More about Linda
Feb
18
When Kathleen Casey-Kirschling (born on 1/1/1946) stepped up to a computer to be the first Baby Boomer to enroll in Social Security, the first warning shot was fired that this would be a new age in connecting with people heading to Medicare. Her enrollment online was the sign of how differently marketers will need to address this market from those in the Eisenhower generation.
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
Read all posts by:Linda Armstrong
Learn More about Linda
Jan
11
Leading-Edge Boomers approaching Medicare are finding themselves to be an unlikely part of the sandwich generation – supersized. The traditional sandwich family consists of children, parents, and their parents. Today, thanks to our healthcare system, many Boomers are finding that they are looking after their parents, helping their kids and also providing help for their grandkids.
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
Read all posts by:Warren Hunter
Learn More about Warren