Mar
14
TV Has Brains and Brawn TV viewership is not only stable but it has risen by 13 minutes per year over the past 3 years. The average American watches over 4.5 hours of television per day (eMarketer, Oct 2012). In even the most connected, tech-savvy, segment of younger males TV has more influence at driving [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Dec
31
Tablet Growth is Booming When the iPad first came out some questioned if there was a legitimate need for a ‘tweener’ device that existed in the space somewhere between smartphones and laptops. iPad is now in its third generation, the iPad Mini is here, Android tablets have started to gain momentum and Microsoft’s Windows 8 [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Dec
10
Browsing around online and watching nightly TV (and visiting various ad agency websites) one might get the impression that creating winning direct response is a simple one-two punch … 1) Execute your best innovative, memorable ad, and 2) Add a “Click Here” button, 800# or QR code. … then stand back, win awards, and count [...]
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Nov
30
While surfing with the laptop while watching TV has been around for roughly 10 years now, the true multiscreen customer experience is in its infancy, evolving in just about the past 18 months. This increasingly varied consumer experience marks a permanent sea change in buying behavior with deep implications for response marketing. Multiscreen experiences are [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Nov
01
The Customer Experience: Urging a response is “Just” a Game A few years ago I read a game design book called A Theory of Fun by Raph Koster. It was a great read, lots of pictures too (always a plus in my book). I was studying user experience and wanted to tease some insights out [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Oct
04
Everyone has heard the rumors … “The Post Office is closing” … “They are laying off all the postal workers” … “We’re only going to get mail two days a week!”
These are only rumors, no need to panic. If Kevin Costner could deliver the mail in a post-apocalyptic United States, I’m sure we’ll manage today. The USPS has proposed substantial operational changes in order to become financially stable and ensure a more healthy future, and I can tell you direct mail is still alive and well … and is actually the direct marketer’s most powerful tool.
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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Sep
05
In the mid 1960s, the first of 77 million Baby Boomers graduated from High School. They had no idea they were “Boomers,” or that they were a demographic phenomenon that would take the establishment by surprise as they crossed every major milestone in their journey toward Social Security and Medicare. In fact, Medicare didn’t exist [...]
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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Aug
06
Why would a dyed-in-the-wool direct response guy be going out on a limb to take a point of view on branding? Especially when I’ll freely state that building brands is not our direct marketing agency’s primary purview? Having a client with the properly positioned brand is critical to the success of your direct marketing activity. [...]
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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May
10
To paraphrase the lyrics to “Sgt Pepper’s Lonely Hearts Club Band” … “It was 65 years ago today that Boomers entered the world to play.” Well, as the leading edge Boomers approach (and even surpass) that life passage of a 65th birthday, playtime feels like a long time ago. And while lots of people today [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Mar
09
Part One of this two-part posting, “The Re-Defining of The Me Generation” referenced the four trends demonstrating how Boomers – the one-time poster children of self-absorption — have become increasingly other-directed. The trends cited in that post were: 1) Looking to their legacy; 2) Healthy aging; 3) Redefining aging; and 4) Back to “The Meaning [...]
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
Read all posts by:Bill Spink
Learn More about Bill