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Jun
10

Evolve your Boomer Brand: like Madonna!

“The times they are a changin’,” sang Bob Dylan. In the ’60′s some of his fellow boomers proved him a prophet of the generation. Since then, we’ve experienced a lot. Moon landings. Generation Gaps. Watergate. Disco. PCs. The dot.bust. 9/11. Facebook. Things have not stayed the same. People certainly don’t stay the same, either. And [...]

Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.

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May
24

Generation Gap … what generation gap?

The more things change, the more they stay the same … or not! Back in 1966, Roger Daltry belted “Hope I die before I get old” as we listened to The Who playing “My Generation.” Now, Taylor Swift, 21, in Parade Magazine this past Sunday, says her hero is Kris Kristofferson, who turned 70 … [...]

Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.

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Learn More about Bill

Apr
13

“Bong Hits for Geezers” in Margarittaville

Let’s be painfully honest. It is kind of hard to say, “It’s good to be back,” when you return to the office from Key West!

A group of us from DMW just got back from the 20th annual Direct Marketing Conference for Blue Cross and Blue Shield plans, held this year in the lovely Florida Keys. We have had the privilege of being associated with this event since its inception in 1992.

Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.

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Learn More about Bill

Mar
15

Would The Beatles Have Been As Successful With A Digital Launch?

Remember vinyl albums? If you are over 50 you probably grew up listening to 12” LP (long playing) records. When the Compact Disc became commercially available in the 80’s the music industry lost one of the greatest marketing tools ever … the 12 ¼” square album cover.

Gina Kneib
A career marketing professional focused on operational excellence, Gina directs many key “behind the scene” agency functions critical to the success of any program—data analytics; print production, data processing, lettershop, telemarketing and fulfillment center services.

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Sep
24

What’d you say? 50+ hearing issues…the misheard lyrics generation

“What’d she say?” I find myself asking that a lot anymore. Young people just talk so fast, you can’t understand them. Or, maybe you can. I can’t. Not like I used to.

Somehow my wife seems to be able to understand things when I don’t. But she has the same problem, too. And I understand what she misses. Our 26 year-old daughter has no problem, though. She gets it all. So it must be getting older. Must have been all those afternoons and nights with headphones blasting “that damned rock and roll.”

Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.

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Learn More about Bill