Nov
30
While surfing with the laptop while watching TV has been around for roughly 10 years now, the true multiscreen customer experience is in its infancy, evolving in just about the past 18 months. This increasingly varied consumer experience marks a permanent sea change in buying behavior with deep implications for response marketing. Multiscreen experiences are [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Nov
01
The Customer Experience: Urging a response is “Just” a Game A few years ago I read a game design book called A Theory of Fun by Raph Koster. It was a great read, lots of pictures too (always a plus in my book). I was studying user experience and wanted to tease some insights out [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Sep
19
When people find out my father was a mail carrier, they often assume that’s how I ended up in direct mail. Actually, when I told him my job required me to have a thorough understanding and to stay abreast of postal rules and regulations required to send direct mail he couldn’t understand why I chose [...]
Tracy Elasfari
Tracy Elasfari is Director of Production at DMW Direct, responsible for overseeing the production department as the agency team executes direct mail, DRTV and telemarketing campaigns. She also contributes hands-on as lead production manager for various agency clients as well as new business activity.
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Sep
05
In the mid 1960s, the first of 77 million Baby Boomers graduated from High School. They had no idea they were “Boomers,” or that they were a demographic phenomenon that would take the establishment by surprise as they crossed every major milestone in their journey toward Social Security and Medicare. In fact, Medicare didn’t exist [...]
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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Jul
17
In the words of NBC Entertainment Chairman Robert Greenblatt, the TV series “Harry’s Law” was cancelled because the audience (mostly 55+ and up) was “too old.” For those of you who are “too old” like me, you know this show was a wonderfully irreverent presentation that featured veteran actress Kathy Bates. She played a once a highly-paid, top-level patent lawyer who burns out and is fired from that job only to discover a new lease on life as a criminal defense lawyer. Adn here’s a few choice words for NBC…
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Jun
28
Big Data is a Big Buzzword this year in marketing analytics circles. But what does it mean? Is Big Data really a Big Deal for Direct Marketers? So what is Big Data all about? Big Data refers to data sets so large, unstructured and complex that they exceed the scope of our typical tools, and new [...]
Cathy Carleton
Cathy leads the DMW Direct Data Analytics group with a passion for turning complex data into plain-English insights yielding positive results. With 13 years on the corporate-side, Cathy is a champion of the client’s point of view in crafting any analytical strategy.
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Jun
01
You’ve heard it before…50 is the new 40. Usually this phrase is used when referring to Baby Boomers, youthfulness & anti-aging products, but today it is defining a generation. For Generation Y, 30 is the new 20. Generation Y, born between the early 1980’s and the late 1990’s, is currently in the midst of young [...]
Megan Shisler
As the DMW Direct Social Media & PR Coordinator, Megan is in charge of getting the agency’s name on the radar of potential prospects while giving the outside world a glance into the culture of our Chesterbrook office.
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May
10
To paraphrase the lyrics to “Sgt Pepper’s Lonely Hearts Club Band” … “It was 65 years ago today that Boomers entered the world to play.” Well, as the leading edge Boomers approach (and even surpass) that life passage of a 65th birthday, playtime feels like a long time ago. And while lots of people today [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Dec
05
Decades ago, before my Google alerts were all abuzz with “Boomer News” (actually before Google at all), Tom Wolf gave the “Me Decade” its handle, and Jean Twenge authored “Generation Me.” Those babies of the late 40′s through mid 60′s who grew up labeled as self-focused, materialistic, live-in-the-moment experience-seekers, moved on and moved up. College-educated [...]
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Nov
28
FLASH! — Today’s world is changing so rapidly! Now, I know this doesn’t feel like news, or even a new phenomenon. Evolution is as fundamental as life itself. However, I cannot shake the feeling that we are on the cusp of some truly fundamental changes to our day-to-day lives … and how we as marketing [...]
Renee Mezzanotte
Even as Renée chairs the agency’s activity status meeting each morning, she has her eye on the big picture and her role as one of the key strategists at DMW Direct.
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