Everyone has heard the rumors … “The Post Office is closing” … “They are laying off all the postal workers” … “We’re only going to get mail two days a week!”
These are only rumors, no need to panic. If Kevin Costner could deliver the mail in a post-apocalyptic United States, I’m sure we’ll manage today. The USPS has proposed substantial operational changes in order to become financially stable and ensure a more healthy future, and I can tell you direct mail is still alive and well … and is actually the direct marketer’s most powerful tool.
