May
10
To paraphrase the lyrics to “Sgt Pepper’s Lonely Hearts Club Band” … “It was 65 years ago today that Boomers entered the world to play.” Well, as the leading edge Boomers approach (and even surpass) that life passage of a 65th birthday, playtime feels like a long time ago. And while lots of people today [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Mar
09
Part One of this two-part posting, “The Re-Defining of The Me Generation” referenced the four trends demonstrating how Boomers – the one-time poster children of self-absorption — have become increasingly other-directed. The trends cited in that post were: 1) Looking to their legacy; 2) Healthy aging; 3) Redefining aging; and 4) Back to “The Meaning [...]
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Dec
05
Decades ago, before my Google alerts were all abuzz with “Boomer News” (actually before Google at all), Tom Wolf gave the “Me Decade” its handle, and Jean Twenge authored “Generation Me.” Those babies of the late 40′s through mid 60′s who grew up labeled as self-focused, materialistic, live-in-the-moment experience-seekers, moved on and moved up. College-educated [...]
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Jan
03
I recently came across an amazing fact: In 2011, 78 million Baby Boomers will start to turn age 65 and it all started on New Year’s Day. That’s a huge number; one that represents unprecedented financial power – and mental firepower too!
No drifting lazily into their golden years – this group wants to stay busy and involved in present-day, while getting better prepared for their futures at the same time. They don’t talk (or even think) about a traditional retirement at age 65, as the ongoing financial crisis has deeply hurt them; and even if it hadn’t, they wouldn’t be content to simply rock away their lives on a front porch!
Wendy Vagnoni
As a multi-award-winning creative director at DMW Direct, Wendy Vagnoni is responsible for managing the agency’s creative resources against specific client programs, as well as continuing to develop innovative, winning creative approaches.
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