I recently came across an amazing fact: In 2011, 78 million Baby Boomers will start to turn age 65 and it all started on New Year’s Day. That’s a huge number; one that represents unprecedented financial power – and mental firepower too!
No drifting lazily into their golden years – this group wants to stay busy and involved in present-day, while getting better prepared for their futures at the same time. They don’t talk (or even think) about a traditional retirement at age 65, as the ongoing financial crisis has deeply hurt them; and even if it hadn’t, they wouldn’t be content to simply rock away their lives on a front porch!
As a multi-award-winning creative director at DMW Direct, Wendy Vagnoni is responsible for managing the agency’s creative resources against specific client programs, as well as continuing to develop innovative, winning creative approaches.
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