Nov
26
In talking about Pfizer’s new venture that takes it out of its usual use of TV spots in favor of a microsite named GetOld.com, Pfizer’s Corporate Affairs Chief, Sally Susman said: “We needed to step out a little bit into a new way of engaging people. Listening more and talking less.” (August 20, 2012 issue [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Sep
05
In the mid 1960s, the first of 77 million Baby Boomers graduated from High School. They had no idea they were “Boomers,” or that they were a demographic phenomenon that would take the establishment by surprise as they crossed every major milestone in their journey toward Social Security and Medicare. In fact, Medicare didn’t exist [...]
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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Jul
17
In the words of NBC Entertainment Chairman Robert Greenblatt, the TV series “Harry’s Law” was cancelled because the audience (mostly 55+ and up) was “too old.” For those of you who are “too old” like me, you know this show was a wonderfully irreverent presentation that featured veteran actress Kathy Bates. She played a once a highly-paid, top-level patent lawyer who burns out and is fired from that job only to discover a new lease on life as a criminal defense lawyer. Adn here’s a few choice words for NBC…
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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May
10
To paraphrase the lyrics to “Sgt Pepper’s Lonely Hearts Club Band” … “It was 65 years ago today that Boomers entered the world to play.” Well, as the leading edge Boomers approach (and even surpass) that life passage of a 65th birthday, playtime feels like a long time ago. And while lots of people today [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Mar
09
Part One of this two-part posting, “The Re-Defining of The Me Generation” referenced the four trends demonstrating how Boomers – the one-time poster children of self-absorption — have become increasingly other-directed. The trends cited in that post were: 1) Looking to their legacy; 2) Healthy aging; 3) Redefining aging; and 4) Back to “The Meaning [...]
Bill Spink
Crafting winning creative executions, and leading creative teams as they develop winners, has been Bill’s forte’ for over three decades. Bill’s work has won recognition at numerous award shows, including several Caples and a Clio.
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Sep
23
The latest insurance trend for leading edge Baby Boomers is “longevity insurance.” Who would have thought the day would come when we would need to have insurance because we are living too long? The concept involves giving an amount of money to an insurer when you are in your 60s and they in turn will [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Sep
06
Too many soundbites talk up the “astounding” growth of web and mobile video viewing…the facts suggest good-old in home TV set viewing remains the favorite viewing platform: by a landslide.
Len Zappolo
Len brings DMW Direct clients over 17 years of general and direct marketing media experience. He is responsible for comprehensive media research, planning, and analysis.
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Jul
19
I recently stumbled across a controversial post on a presentation made on QuantiaMD. Entitled “Managing the Difficult Patient,” there is one segment of the presentation called “The Patient Who Knows Too Much” that is causing all the uproar. It disparages the patient who comes with copies in-hand of information gleaned on the Internet. It discusses [...]
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Jul
06
These days marketers excel at spouting studies, facts and statistics on the Baby Boomer market. However, when it comes to the visceral decision of selecting images and photography to market to this segment we are sometimes still stuck in a time warp. For example, the word “senior” should never be used during a photo search [...]
Renee Mezzanotte
Even as Renée chairs the agency’s activity status meeting each morning, she has her eye on the big picture and her role as one of the key strategists at DMW Direct.
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Jun
17
While the economic downturn of the past three years is not the first recession that most Boomers have experienced, it’s the first one that threatens to directly impact how we envision our future. We’re living longer, and that’s good news! But for many Boomers, it means that to maintain a reasonable standard of living, they [...]
Linda Reed
A strong proponent of the power of consumer intelligence, Linda brings in-depth experience turning market insights into actionable strategies.
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