Mar
14
TV Has Brains and Brawn TV viewership is not only stable but it has risen by 13 minutes per year over the past 3 years. The average American watches over 4.5 hours of television per day (eMarketer, Oct 2012). In even the most connected, tech-savvy, segment of younger males TV has more influence at driving [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Nov
13
This weekend was BarCamp “unconference” in Philadelphia. This was BarCamp Philly’s 5th year and was hosted by the Wharton School at Huntsman Hall. The conference schedule is built on the fly in the morning and includes talks, workshops and roundtables on all things digital, techie, and/or nerdy. This was my first year at BarCamp and I [...]
Greg Marta
Greg Marta has been a leader in interactive marketing for over 17 years. Greg’s experience include virtually every aspect of digital marketing but these days he’s focused on paid search, targeted display, landing page testing and optimization, user experience design and attribution modeling. He has enjoyed working with top Fortune 500 brands both client-side with MetLife and agency-side with Razorfish as well as leading several successful entrepreneurial start ups.
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Sep
05
In the mid 1960s, the first of 77 million Baby Boomers graduated from High School. They had no idea they were “Boomers,” or that they were a demographic phenomenon that would take the establishment by surprise as they crossed every major milestone in their journey toward Social Security and Medicare. In fact, Medicare didn’t exist [...]
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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Jul
17
In the words of NBC Entertainment Chairman Robert Greenblatt, the TV series “Harry’s Law” was cancelled because the audience (mostly 55+ and up) was “too old.” For those of you who are “too old” like me, you know this show was a wonderfully irreverent presentation that featured veteran actress Kathy Bates. She played a once a highly-paid, top-level patent lawyer who burns out and is fired from that job only to discover a new lease on life as a criminal defense lawyer. Adn here’s a few choice words for NBC…
Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.
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Feb
10
Yes, once again it’s that magical first quarter of the year, when DRTV (direct response television) time is plentiful to purchase and all the marketers are taking the plunge into the post-retail season of high availability. Getting some time off with the TV constantly on in the background to entertain both the very old and [...]
Warren Hunter
For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant.
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Oct
15
What if the medium conveying the message … billboards, digital signage, your television … could actually analyze YOU, your gender, your age, how long you stay focused, and instantaneously serve up messaging intended to specifically capture your interest? Imagine removing the clutter so that what you see and hear peaks your curiosity and leaves you wanting to hear more or, better yet, take action. Imagine actually watching the ads instead of using commercial time for bathroom breaks and snack runs? Sound unlikely? This is direct marketing and it is more important than ever.
Gina Kneib
A career marketing professional focused on operational excellence, Gina directs many key “behind the scene” agency functions critical to the success of any program—data analytics; print production, data processing, lettershop, telemarketing and fulfillment center services.
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