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Jul
17

There Oughta Be a Law … Harry’s Law

by Linda Armstrong

In the words of NBC Entertainment Chairman Robert Greenblatt, the TV series “Harry’s Law” was cancelled because the audience (mostly 55+ and up) was “too old.” For those of you who are “too old” like me, you know this show was a wonderfully irreverent presentation that featured veteran actress Kathy Bates. She played a once a highly-paid, top-level patent lawyer who burns out and is fired from that job only to discover a new lease on life as a criminal defense lawyer. Adn here’s a few choice words for NBC…

Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.

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May
10

To Get Boomers Playing Your Tune, Try The Six C’s

by Linda Armstrong

To paraphrase the lyrics to “Sgt Pepper’s Lonely Hearts Club Band” … “It was 65 years ago today that Boomers entered the world to play.” Well, as the leading edge Boomers approach (and even surpass) that life passage of a 65th birthday, playtime feels like a long time ago. And while lots of people today [...]

Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.

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Dec
05

Who needs life insurance? My “unreal” lesson from real life.

by Wendy Vagnoni

A short while ago, I came across a disturbing statistic in a recent issue of Insurance Networking News: Almost half of Americans with household incomes between $50,000 and $250,000 don’t have life insurance. Zip. Zilch. Nada. This struck me as disturbing on a number of personal levels. First, as someone who specializes in selling insurance directly [...]

Wendy Vagnoni
As a multi-award-winning creative director at DMW Direct, Wendy Vagnoni is responsible for managing the agency’s creative resources against specific client programs, as well as continuing to develop innovative, winning creative approaches.

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Jul
06

How will a Boomer Muse change the way you picture life “all grown up?”

by Renee Mezzanotte

These days marketers excel at spouting studies, facts and statistics on the Baby Boomer market. However, when it comes to the visceral decision of selecting images and photography to market to this segment we are sometimes still stuck in a time warp. For example, the word “senior” should never be used during a photo search [...]

Renee Mezzanotte
Even as Renée chairs the agency’s activity status meeting each morning, she has her eye on the big picture and her role as one of the key strategists at DMW Direct.

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Feb
08

Tighten your flabby ads, health clubs. I wanna stay physical!

by Gina Kneib

I am a fitness enthusiast, and have been since my early 20’s. Over the years I have done almost every workout you can think of, even “Jane Fonda” back in the day. (Hey, don’t laugh; those leg warmers were very practical!)

Today my workouts are a combination of cardio and weights and a little boot camp thrown in for variety. But when I see the advertisements for the major fitness clubs I feel a bit left out. Where are the people my age?

Gina Kneib
A career marketing professional focused on operational excellence, Gina directs many key “behind the scene” agency functions critical to the success of any program—data analytics; print production, data processing, lettershop, telemarketing and fulfillment center services.

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Nov
30

The Eyes Have (Had) It!

by Linda Armstrong

Just last week a colleague of mine was told she has the beginnings of a cataract at the young age of 50. And to my surprise, my eye appointment revealed the same diagnosis for me – just a week later. No, not the same doctor, just two Boomers experiencing one of the very real effects of getting older. What it brought to mind is one of my greatest pet peeves…

Linda Armstrong
With over 35 years of direct marketing insurance experience, Linda is DMW Direct’s Health Insurance Practice Leader, dedicated to the more than 20 health insurance plans for which DMW Direct designs, manages, and implements direct marketing programs.

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Sep
14

Myth: Facebook is for KIDS (or for people under 50)

by Linda Reed

It turns out that the stats show that Facebookers over 55 are THE fastest growing segment at a whopping 922%! And women over 55 are the fastest growing segment within the segment.

Linda Reed
A strong proponent of the power of consumer intelligence, Linda brings in-depth experience turning market insights into actionable strategies.

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