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Tune Up Your Brand Reputation – Play The Brand Transformation Game.
Why would a dyed-in-the-wool direct response guy be going out on a limb to take a point of view on branding? Especially when I’ll freely state that building brands is not our direct marketing agency’s primary purview? Having a client with the properly positioned brand is critical to the success of your direct marketing activity. [...]
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Authors
Linda Armstrong EVP, Practice Leader Linda’s career like many people at DMW spans both the agency and client-side roles. She knows through personal experience what clients need and what they value. With over 35 years of experience in direct response insurance marketing, Linda functions as DMW Direct’s Insurance Practice Leader. In this position, she is [...]